"In the spirit of Dustin
Hoffman and 'The Graduate', what's the big word ... it's not
'plastics', it's 'research', and Glenn's system makes it
really easy to do the research and get that cutting edge
advantage you need to get to the next level as a marketer"
- Bill Harrison, Philadelphia, PA
(click play twice to start)
"When I look back on my track record I've found
that the failures were almost always because I didn't know who
I was selling to. I was really kind of playing what Dan
Kennedy would call 'blind archery' ... and when I've done
well, it's always because I was very clear on who my audience
was and exactly what they wanted. I had done well even
with some simple survey techniques, but I heard everybody
raving about the results they were getting with Glenn's
techniques, so I was one of the first people to sign up for
the seminar!"
(click play twice to start)
"Personally I've
found writing sales letters very very time consuming and really
agonizing, particularly if you're not clear on the benefits.
So what I really like about Glenn's process is that once you go
through it your copy practically writes itself. He really
teaches you to drill down on exactly what people want, ... what
are the top 3 benefits, what are the top objections ... it
really makes the process of writing copy infinitely easier!"
