"We are
VERY emotional, and sometimes when you ask your customer
straight out 'well what do you want!' ... your customer isn't
going to know how to answer that question, but with some of the
techniques they used here ... I really liked the approach of
getting a person to stop and relax and think and kind of imagine
'in a perfect world I would have this and this and this' ...
that was really helpful to me ... it actually gave me a road map
for how I'm now going to go interview ... it gets your mind working and gets you
thinking the way your customer does and just seeing your market
in a whole new way!"
Click play twice to start
"You can tell
[your customer] that you're there to scratch his itch, and that
whatever it is that you're selling is the solution to his
problem. All marketing starts with that. Glenn's method as he's teaching you this is telling you
exactly how to find out what he's thinking and find out what
he's really itching about because, you know, unfortunately we
can't know every last one of our customers intimately inside and
out but what Glenn's method let's you do is learn so, far
much
more about himthan pretty much any other online marketer up to
this point has ever been able to do!"
Click play twice to start
"You've got a
PowerPoint presentation that summarizes the core ingredients of
it for you, and as I said, Glenn summarizes for you 'Here is
step 1, here is step 2, here is step 3' ... for what you're
going to be doing on Monday morning. The information
is extremely clear, extremely succinct, extremely methodical,
and the level of detail that Glenn goes into is amazing!"
